Turning ideas and purpose into influence

Important ideas need more than good research. Research, expertise and evidence only have impact when they reach the right people, in a form that makes sense to them.

I work with research-led, purpose-led and specialist organisations to turn complex ideas and evidence into clear, credible communications that build trust and influence.

Sometimes you have a strong piece of research, evidence or expertise but are not quite sure how to communicate it beyond the people in your existing network.You know you need policymakers to understand it, practitioners to use it, funders to see its value, communities to engage with it or a wider audience to recognise why it matters, but you don’t have the time to make it happen.

This is where I can help.

A communications and engagement strategy can help you understand what platforms might work best for your audience and how to reach more people. Good research copywriting can help you turn a report, a piece of research, a campaign or an idea into a form that doesn’t just sit on the shelf.

I help work out what matters, who needs to hear it, and how to create words and images that people will actually engage with.

Why me?

I’m Dr Deborah Talbot, a communications strategist, journalist and research copywriter based just outside Stroud in the Cotswolds, UK.

I’ve been in strategic communications, journalism and copywriting for twelve years, after fourteen years in academia delivering teaching programmes and social science research.

This combination of research and communications expertise shapes the way I work.

I still work with research and data myself. So I can interrogate complex material and researchers can trust me to preserve the integrity of their findings.

But with my comms expertise, I also know how to make those insights meaningful to non-specialists and external stakeholders by locating the story in the data and telling that story to different audiences.

I’ve worked across journalism, research communications and strategic communications, including EU Horizon and UKRI-funded research programmes, third-sector organisations and businesses. I helped these programmes synthesise research findings into audience-focused messaging. I tripled LinkedIn followers in eight months on two programmes, and my email outreach campaigns drew audiences of over 150 for specialist science events.

My work has included communications strategies, reports, whitepapers, policy briefings, articles, data stories, campaigns, events and stakeholder engagement. Whitepapers I wrote on the skills gap were even sent to a future prime minister.

I hold a PhD and professional communications credentials. My journalism has appeared in publications including The Guardian, Forbes, Monocle and Inside Housing.

I’m particularly interested in work where the subject is complex, accuracy matters and the audience cannot be taken for granted.

My job isn’t to make serious ideas simplistic. It’s to make them clear, relevant and worth engaging with.

Read examples of my work on authory

How Can I Help?

Strategic Research & Thought Leadership Communications​

I offer creative strategic communications and delivery with CIPR credentials for funded research programmes and mission-led organisations. I can deliver strategic communications plans to help shape your strategy going forward or to shape a funding proposal, or I can create a strategy and deliver it across websites, social media, newsletters, events and conferences, and stakeholder engagement, along with the analytics and impact reporting funders expect to see.

I've built this kind of infrastructure from a standing start more than once, developing the communications infrastructure for EU Horizon and UKRI-funded projects, third-sector organisations and businesses that has measurable impacts. I am an expert writer and a good Canva designer, and the content I create is both original and authentic and visually stunning.

Part of my experience as a comms professional has involved training and mentoring researchers to better communicate their research. Please get in touch if you need assistance with training.

Copywriting & Editing

I write, edit and design content that turns complex or technical material into something people actually read: reports, whitepapers, position papers, policy briefings, data stories, infographics, factsheets, blogs, articles, social content and email campaigns. This includes interviewing contributors and building content from primary research, editing academic material for non-specialist audiences, and pitching and placing stories with the media.

I hold a PhD and spent fourteen years as an academic alongside my 12 years as a journalist, copywriter and communications professional, meaning I can interrogate dense material rather than just paraphrase it, and pair that with a professional copywriting and journalism background. I have bylines in the Guardian, Forbes, Monocle, Inside Housing and other national and trade titles. I have worked with agencies creating whitepapers from global survey data and secondary research that shaped a company's market positioning and conversions.

Case Studies

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Minagris EU Horizon project on microplastics and soil

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Trusted Across Disciplines

Deborah diligently drew out the overall recommendations from the complex academic research I sent her, and made excellent suggestions to clarify the report’s key messages… This combination of high-level policy analysis and strong copywriting skills transformed the dense material into a concise, readable report I subsequently sent to the government for consideration.

Claire Penketh

Policy and Public Affairs Manager at BCS, The Chartered Institute for IT

Editors who are also accomplished writers and research experts, able to interpret data and build compelling narratives, are few and far between. Those that can be creative and innovate when it comes to thought leadership… are even rarer. Deborah is one such specialist and I recommend working with her very highly.

Rachel Kinsella

Senior Communications Strategist at Jones & Palmer

Deborah brilliantly ran the copywriting projects from start to finish; conducting independent research, and interviewing internal and external contributors, resulting in insightful and thought-provoking thought leadership that engages our audience.

Heidi Marshall

Marketing Director at Aptem

Meeting with you enabled me to extrapolate my abstract thoughts and translate them into words. Triggering the right questions to elicit my ideas… enabled me to unlock the blocks that were preventing me from achieving my goal. I now have my offer and another two well defined.

Susana Jaime

Executive and Career Coach

Deborah has written several articles… interviewing academics and prominent business leaders around the world. She delivers on time and fulfils the brief, and I appreciate her pragmatic, can-do attitude, as well as her accuracy and attention to detail.

Julie Pybus

Editor and Journalist at Pioneers Post

While working together on MINAGRIS, which examines the impacts of micro- and nanoplastics on agricultural soil health, Deborah was thoughtful, creative and strategic, making numerous suggestions for maximising the reach and impact of our research. She produced a range of press, magazine and blog articles, ran successful social media campaigns, contributed to organising a final research showcase event, and fostered relationships with various audiences and stakeholders to build relationships. This demonstrates an aptitude for understanding and translating research into content that can be used for various audiences.

Dr Charlotte-Anne Chivers

Research Fellow, Countryside and Community Research Institute

Ready to make your research matter?

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